Six Proven Applications of Artificial Intelligence in Business

The use of artificial intelligence in business is now nearly universal, even as it continues to evolve and, essentially, become smarter. New tools keep being created using AI technology, yet how much of it has demonstrable value?

Let’s take a look at six proven applications of AI already being used in the realms of business. Many of these should give you a clear picture of what AI is doing to help cut down on mundane tasks. In other words, it’s allowing more time for executives and employees to do other, important things.

1. Chatbots to Enhance Communication

AI use in chatbots is the most ubiquitous within the last couple of years. This continues to evolve quickly with the aid of Natural Language Processing (NLP) as just one technological advancement.

What makes AI-powered chatbots so successful is that many of them think and talk like real humans. Whether through a textual chatbot, or on the phone, most people can’t tell the difference between a real person and one digital.

To get questions answered quickly, chatbots are becoming invaluable across the board. Support teams are finally having less pressure getting a problem solved thanks to AI bots taking care of basic problems by acquiring knowledge through machine learning.

Best of all, it frees up support teams from having to answer the same mundane questions every day. And, it allows all employees to have more time to get other things done. This gives evidence of AI being more like a valued work partner for employees rather than AI replacing them.

2. Automation for Writing and Reporting

AI continues playing a huge part in automation for all workplaces. One strong area of this is AI tools automating writing and in generating reports. Both of those tasks are sometimes mundane and overly time-consuming for nearly every worker.

What happens if you need to create risk and threat assessments for your employees? Doing this takes an incredible amount of research and work that’s nearly impossible for real people, even with large groups involved.

Here at Geospark Analytics, we’re proud to introduce ScribeAI, a proven application already getting attention in the AI world. It helps you assess risks and threats immediately and generates reports automatically so you can get them quickly where they need to be.

We’re helping shape the automation side of AI to save companies time and money. By getting risk reports to everyone in a quicker amount of time, you eliminate a huge workload, not including protecting your company.

3. Personalized Marketing Content

A new key to capturing consumer attention and converting them is through more personalized marketing methods. Doing this with a human marketing team often takes a lot of work, including research time in finding what consumers want.

Thanks to AI advancements, this technology is taking a new approach to personalizing marketing content on websites, social media, and email campaigns. Many AI-powered marketing platforms do big data research on consumers so marketers don’t have to.

Being able to have professional reports on consumer likes and dislikes is invaluable information for any marketing campaign. Above all, it saves marketers big amounts of time so they can focus on creating quality content based on those reports.

Some AI programs also create personalized marketing content, if a human is still always needed. It’s yet another example of AI and humans working together to create something better, particularly in marketing.

4. Forecasting Customer Behavior

Continual forecasting on what customers might do is very complicated and nearly impossible without help from artificial intelligence. A couple of decades ago, companies couldn’t gather this much organic information on customers without taking months of time and effort. In many cases, it meant overlooking a lot of buying behaviors because it just wasn’t possible to find this information anywhere.

Now AI programs are digging deeper into accrued data and refining it to intelligent levels. AI now paints more thorough pictures of individuals and what they’ll likely do in their next purchases.

As Neil Patel points out, AI digital assistants acquire data while they’re being used. Predicting customer behavior is directly connected to chatbot interaction above. The more those bots interact with customers, the more data they take in to help make more intelligent predictions for the future.

In turn, this shapes all marketing content going forward. It creates a perfect recurring cycle of taking in data, AI formulating it, then using it to create the content types you know people want to consume.

5. Data Protection

What about AI helping the world of cybersecurity? It’s starting to lately, with ways to automate protection when humans falter. While many digital security programs already exist, they’ve only become smarter when employing AI.

Nevertheless, some challenges are still out there with AI handling cybersecurity issues. Part of this comes in learning how to handle threats from other countries, predicting threats before they happen, and hackers changing their IP addresses.

Not that AI isn’t already keeping up pace with these problems. The use of machine learning can go on prior cybersecurity incidents and respond based on what happened in those scenarios.

Some cybersecurity issues might be new, though, hence requiring more behavioral analysis to help tap into the potential of what could happen.

6. Speeding Up Supply Chains

Logistics is an important business area where AI is already helping. Supply chains often get bogged down without proper analytics and top-tier communication with delivery drivers.

Artificial intelligence is helping with all of that, particularly in the use of automation. Allowing supply chain centers to automate many tasks taking too long for humans to do is already speeding up product deliveries.

Even autonomous vehicles are being utilized more often lately on our roadways to get things delivered on time. Within manufacturing centers, robotic process automation also plays a big part in taking on tough, laborious tasks.

Emerging now is the advent of smart roads that use AI to help come up with smarter solutions to get things delivered faster to particular regions.

Contact us at Geospark to learn more about how we can help your business with AI, including our ScribeAI feature as starters.